Ok, I can almost hear you say!…
”Great tactics, that’s all well and good Mr Varlow…but I don’t have a LIST. I don’t have any names to import into Aweber. I’m not generating any prospects…how do I build a list?…marketing’s hard!…I don’t have the Money to market!”

Do’s this sound like you?
Have you really spent ages trying to learn how to market without success?, or have you tried a few things and decided its all way to hard? Let’s change your perception of the whole ‘marketing’ thing!…what about we call it ADVERTISING? Kind of takes the mystique out of it, doesn’t it? If you had a traditional brick and mortar business, you’d advertise to get customers/clients/patients/etc, wouldn’t you?

Without advertising, how can your business expect to make a profit. The exact same thing applies for any home based business with an Internet presence. Unless you’ve got some form of  advertising pointing to your site, your not going to get any prospects. So, stop worrying about this dreaded word marketing, we’re now calling it advertising. Just start by taking baby steps, master one thing at a time, then diversify your advertising over time.

Now that we’ve demystified it, lets have a look at what a list really is. It’s just a list of information about people who have requested information from you about your product, service or opportunity. They’ve entered their info into your landing page, or ‘capture page’, and now you have their information. I guess you realize by now that your ‘landing page’ plays a BIG roll in all of this, yes? It’s imperative that you capture the information of visitors so you can follow up with them FOREVER.

Remember what I said about sending traffic to your corporate information site, or your sales page first? It just doesn’t work!… and you’ll convert very few of these people and waste a lot of time and effort as they’ll quickly click away from your site.
I’ll say it one more time!…Direct all of your traffic to a page that Captures their information!…BEFORE you send them to your actual company/sales page! Do not overlook this crucial step! I’ll be covering landing pages in more detail in a future post. For now, lets focus on traffic.

You will find many Free Advertising methods and much more inside my Marketing Training Site,  don’t doubt for one minute that these methods work. Simply get to work! Be consistent and persistent- and go make some $$$!
Now for issue #9.

To your MEGA Success,

Martin Varlow