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Straight Up!…if your not tracking your advertising efforts, you should be! Please, every serious entrepreneur must do this, starting TODAY! You need to know which ads are actually seen and producing click through’s! This is how you determine  the conversion rate of your capture page by figuring how many clicks to leads generated, and then ultimately your conversion to sales. You need to know if your advertising efforts and dollars are producing sales!

My team members are advised to set up their own Ad Tracking Software , this way they are able to set up multiple campaigns for their different marketing strategies. Remember, diversification is the key to any marketing strategy. Meaning, you want to use combination’s of offline ads in magazines and newspapers and online ezine ads, email marketing, pay per click, Myspace, Article and Youtube Marketing, etc. So here’s a case study of how it works!…

I start by creating a new marketing campaign, I’ll be using this on my Myspace Page. Once I’ve set up this new campaign which I’m calling Space…I’m then given a unique tracking code…for example 2554. I then head on over to Godaddy where I purchased my domain name, I login…then click My Domains. Once I have found the Domain I want to work with, I open it up by clicking on that name, yours could be something like…(www.HomeMadeMillions.com).

This will open a new window where you will find the domain name of your companies website or Lead Capture Page you used to forwarded your new name to,…example; (http://www.worldsbestjuice.com/yourname).

Now what I want to do is create a Subdomain to use to track any Myspace marketing I will be doing. On that same page in Godaddy, if you scroll down the page you will see on the left a title called Sub-domains, here you are able to create up to 90 subdomain links for free.

Simply click on the add tab, this will open up a new box called forward and mask domains. The first thing we need to do is enter in a Subdomain, in this case I’m calling mine…space. Directly below is the Forward to box, in here is where you will enter the new campaign Link…the website address you were given when you created your new campaign.

Example:…http://www.worldsbestjuice.com/yourname/2554

Click on the 302 Moved Temporarily Button…then click the Masking Tab…tick the enable Masking box.

Now, whenever we put our website address onto our Myspace page all you have to do is enter in the new tracking address which will now look like this: http://space.worldsbestjuice.com…every time someone clicks this new link they are not only  taken to your website or lead capture page, now every single hit will be recorded in your back office which enables you to precisely track your marketing efforts.

As a side note…Pay per click, like Google adwords, is already pretty well tracked by Google, but you can still use a tracking url to compare the clicks for your ads along with your other tracking urls. More importantly, your .info extension is more clickable than a long affiliate url. As I said before, not many people will click on a url that reads http://goto.worldsbestjuice.com/lcp/lcp17/lcp17.php… its just downright ugly!…a .info url is inviting, people are searching for information, and this will speak to them!

If you have anything further to ad regarding the use of a domain name that I might have missed or any creative uses that you have come up with, please feel free to share them or leave questions in the comment section below.

Get ready for Issue # 6, where I’ll share with you the ultimate weapon all of the Big Kahuna’s use online. This is what changed everything for me, this took my business from the basement to the penthouse in less than 1 year!