So, how do you choose a name that can make or break a business???

First things 1st, your domain name should say something about the product/company or industry you are in. You don’t want a domain name looking like www.ilikejets.com if your home base travel business!  Take some time to meditate on your potential domain names. Write them down in several different combination’s. Get creative! Keep the name short by using numbers and abbreviations like biz. Use correct spellings though, or you’ll lose people typing it in!

Think about how you’d feel if you saw this domain name. Do you get a positive feeling? Does it resonate with you and make you WANT to click it?…Then it’s a keeper.

Now, go to Godaddy.com and do a domain search for your first choice. If its available, then thank your lucky stars and grab it! While you are at it, grab the .com,.net,.biz and .info versions too. You’ll use all of them in your promotions in good time.
If your first choice was’nt available, try adding hyphens between the words. Hyphens help, they do not hurt!. For example, if your first choice was www.travelforless.com and it is not available, then try www.travel-for-less.com . You may be pleasantly surprised to find that even your most sought after domain names can often be found by adding hyphens. The hyphens make your domain name more readable, and therefore, more “clickable” ;-) . Again, grab the .com,.net,.biz and .info versions as well.

Now that you have purchased a few Killer domain names, See SponsoringBlueprints Issue #4: The Best Way to Use Your Domain Names

To your MEGA Success,

Martin Varlow


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