Choosing and buying a  domain name will be one of the most important purchases you will make in your business.

Why? I hear you ask, well lets look at a little scenario of this e-book affiliate product of mine that converts like crazy. This page allows prospects to sign up to get the free 7 Day Video Boot Camp in exchange for their name, email, and phone number.

Once they have become a lead, they are immediately sent to the sales page to purchase the e-Book, and the first video is emailed to them immediately. They will get one video emailed each day for 7 days and also go into our extended sales process.

The link given to affiliates looks like this;

http://thisis.magneticsponsoringonline.com

Now given the choice between the one above or...www.KeyMarketingCourse.com

Which one would you choose?

The simple answer is the second one because it looks better!…Lets call this “clickability”.

Another answer may be less obvious but more insidious.

Tell me honestly, If given the first choice, would you chop off my affiliate link?

Believe me its common, its human nature!…for some reason, people chop off the link that would gives the person credit for the sale! If you are looking at a business opportunity, its STANDARD to chop off the rep’s id. People want to get to the ‘Big Kahuna’! They want the leader, the creator of the system as their sponsor.

People feel they will be in the best position to earn if placed with the top leader. That’s all well and good- but it leaves YOU in the unfortunate position of having an ugly, long link, that people will drop your id off of! Your advertising dollars are actually increasing the income of the ‘Big Kahuna’!…sorry Mike :-) .

So, the first reason you need a domain name is because it makes your links far more “clickable”, and the second is it will help you to KEEP more of your profits because people won’t ‘chop off’ the part that gives you the credit! Finally, you must have a short, attractive link in any advertising you place. No one is going to take the time to type in the whole url if you were to place something like…http://marty7.magneticsponsoringonline.com

Now that we have established that the choice of a good a domain name is essential, lets go over to Sponsoring Blueprints Lesson #3: How to Choose a Domain Name.

To your MEGA Success,

Martin Varlow

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